Fitness and Weight Loss Portal Added to Online Shopping Mall MyReviewNow.net

New Portal is the Ideal Place to Shop for Weight Loss Management Solutions, Fitness Equipment and More. Access is Free, and there’s No Membership or Registration Required.

Las Vegas, NV (PRWEB) May 15, 2012

People looking for the Internet’s leading edge fitness equipment, weight loss management solutions, workout gear and more can now start their online shopping journey at the new Fitness and Weight Loss Portal at MyReviewsNow.net.

Featuring products and services from leading fitness and weight loss affiliate partners including Pace Express, Medifast, Bowflex Jillian Michaels, Thinner-U and many others, MyReviewsNow.net’s new Fitness and Weight Loss Portal also invites online shoppers to read consumer reviews that they won’t find anywhere else. They can also leave feedback based on their online shopping experience to help others make smart decisions.

“At MyReviewsNow.net, our goal is to connect the thousands of people who visit our online shopping mall each day to the Internet’s hottest products and services,” commented Lina Andrade, Press Director of MyReviewsNow.net. “And now through our new Fitness and Weight Loss Portal, our visitors can access the very best in weight loss management solutions, fitness equipment, workout gear and more. Plus, they can shop from home and avoid the hassle of going malls or speciality stores. It’s like having a personal online shopping mall that’s open 24 hours a day, 7 days a week!”

People looking for fitness equipment, weight loss management solutions, workout gear and much more, can visit MyReviewsNow.net’s Fitness and Weight Loss Portal right now and start their online shopping journey. Access is free, and there’s no registration or membership required.

For more information or media inquiries, contact Lina Andrade at info(at)myreviewsnow(dot)net. Press release issued by SEOChampion.com.

About MyReviewsNow.net

A virtual shopping mall of services, products and publications available online, MyReviewsNow.net is a business directory that sets itself apart from similar sites by offering both professional reviews and customer testimonials on the Internet’s hottest offerings in a fun, simple format that is easy for visitors to shop and enjoy.

About SEO Champion

SEO Champion was started in 1999 and is owner operated by Michael Rotkin, SEO Specialist for over 17 years. Michael Rotkin’s goal for his clients is to “own” keyword placements for the top 3 slots organically, so that his clients can earn a higher return on investment from their advertising dollars. Rotkin realizes the value of SEO over Pay-Per-Click campaigns, where click-throughs are generally more expensive and harder to convert into sales. SEOChampion’s intense work ethic can be seen in daily and weekly reports that show progress through organic keyword gain. This effort is the reason his SEO firm has been able to build a loyal client base for many years. Learn more at SEO Champion.

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebonline/shopping/prweb9509461.htm

Article source: http://www.chron.com/business/press-releases/article/Fitness-and-Weight-Loss-Portal-Added-to-Online-3560089.php

Animal inspired workout becomes latest gym craze

Coca-Cola is going to give mid-calorie sodas a second shot.

Article source: http://www.wflx.com/story/18425888/animal-inspired-workout-becomes-latest-gym-craze

Pushups For Charity 2012 – This Saturday, May 19

ORLANDO, Fla., May 15, 2012 /PRNewswire/ –  Pushups For Charity 2012 is only five (count ‘em!) days away. On Saturday, May 19th, 2012, 115 gyms across the country will challenge participants to see how many pushups they can do in 90 seconds, while getting friends and family to sponsor them by donating anywhere from 50 cents to $1 per pushup. Last year alone raised over $250k and this year’s goal is $500k. So far this year Pushups For Charity has raised over $100k so we are well on our way!

This year, proceeds will be donated to The Boot Campaign, a Texas-based non-profit that donates proceeds to a group of partner charities that work with soldiers healing from a variety of physical and emotional combat wounds, embodying the campaign motto that, “When They Come Back, We Give Back”. Supporters buy military issue combat boots and “take a walk in a soldiers shoes” – the proceeds benefit the cause.

Raising the Barr Gym in Ridgeland, MS (outside of Jackson, MS) held their event one week early on Saturday, May 12. It alone pulled in $21k including a tremendous pushup performance by veteran CJ Stewart who did 40 pushups (1 for every surgery he’s endured from his injuries.) Check out his video here.

The event is being embraced by towns and cities across the country as an important annual health initiative. In Evansville, IN, Mayor Lloyd Winnecke has declared his support for Pushups For Charity and is encouraging residents to participate after his city was named in a recent poll “the most obese city in the country”. In Houston, TX, Mayor Annise Parker signed a Proclamation that “May 19, 2012 is Pushups For Charity Day in Houston”. The Houston event will feature Texan cheerleaders, the local fire and police departments, Army Veteran Sandy Reyes who served in Operation Iraqi Freedom 2004 – 2005 as a specials in the 1st Cavalry Division (last year he completed 130 Pushups; he works on veterans causes now), and many more.

On Saturday, communities, local government officials, local fire and police departments and more will be coming out to celebrate this day of fun and fundraising for an initiative that allows people to get fit and give back at the same time.

For more information, a list of participating gyms, and to register, go to: www.PushUpsforCharity.com

The Boot Campaign

The Boot Campaign is a grassroots military appreciation and veteran awareness campaign started by five women from Texas, known as the Boot Girls.  The Boot Girls launched the Boot Campaign in 2009 to spread awareness of the needs of military personnel returning home from combat and express gratitude to current military.  Through the sale of military combat boots, the Boot Campaign donates proceeds to a group of partner charities that work with soldiers healing from a variety of physical and emotional combat wounds, embodying the campaign motto that, “When They Come Back, We Give Back”.  www.BootCampaign.com

Pushups For Charity

Pushups For Charity is all about getting fit, having fun and making a difference. It’s an alliance of many of the world’s most respected fitness professionals who have come together to support worthy charities by providing free fitness coaching and exercise programming to all who participate in a Pushups For Charity event, or sponsor someone participating. Pushups For Charity was founded in 2010 by Net Profit Explosion, LLC President Sean Greely of Orlando, FL.

 

 

 

Article source: http://finance.yahoo.com/news/pushups-charity-2012-saturday-may-171700574.html

As India's old ways change, senior-care homes are on the rise

TRIVANDRUM, India — R. Padmanathan Nair sits on a plastic chair in the entryway of the Heritage senior home talking about the fellow residents who treat him like family, which is helpful seeing as his own rarely visits.

His wife tried to abscond with their valuables, he said, so he gave the house to a niece, who ignored him after she got the property. Now his daughter is the only one who visits the 76-year-old retired teacher here in the capital of the southern state of Kerala, and that’s just a few times a year.

“But she only comes to get money from me,” said Nair, unshaven and dressed in a white lungi skirt-like garment and striped polo shirt, his voice rising in anger. “It’s a blessing there are homes like this.”

India, a nation that prides itself on the inclusive embrace of its extended families, is slowly accepting a feature long common in the West: elder-care facilities.

Social changes find more urban families rejecting traditional arrangements involving grandparents, parents and children under one roof, preferring life without nosy in-laws. Economics is also playing a role as more professionals work abroad or in large Indian cities, too busy to care for aging parents.

But things work both ways, sociologists say. More older people also prefer living with others their age, even enjoying a bit of romance away from the disapproving gaze of grown-up children.

“Life here is easier than living with my family in all respects,” said P.V. Bhaskasan, also a retired teacher. “There’s too much fighting in extended families.”

As India’s traditional social contract frays, however, seniors are also more subject to neglect, physical and mental abuse and depression. In 2010, 11,100 people older than 60 committed suicide, a 20% increase from 2008.

“In abuse cases, parents don’t want to come out against their own children,” said Anjali Raje, deputy executive director of the International Longevity Center in Pune. “So it’s swept under the rug.”

The idea of senior homes has long carried a stigma in India.

“I can’t imagine sending my parents to one of these,” said Sathish Kumar, 47, a Trivandrum rickshaw driver who shares care of his 77-year-old father with his brother. “It’s rather tragic.”

But that’s changing, as more upscale gated communities for seniors, such as Mumbai’s pioneering Dignity Lifestyle, offer saunas, aromatherapy, gyms and pools.

Because it’s a relatively new concept, there’s a generational difference, with those in their 70s and 80s generally more unhappy about living in a senior home and those in their 60s — a group that’s had more time to watch society change around them — more accepting, said Dr. C.P. Muralidhara, care home manager at Utsav Retirement Resort outside New Delhi.

India, with its relatively young population, is still a long way from Western nations. Most extended families still live together, and even when grown children move away they tend to stay relatively close and visit often.

But the picture is changing, with the number of India’s people older than 60, now at 96 million, expected to double by 2030. Critics say government planners are so enamored of the “India shining” narrative of its young people that they all but ignore the demographic shift.

“This is the government’s last priority,” said Roshan Jacob, an elder-care expert. “We’re digging our own grave. It’s a 200% crisis for India if we don’t start thinking about this.”

A recent survey by Economist magazine rated India last among 40 nations, behind Uganda, on “end-of-life care services,” including access to drugs and caregivers. Only a few medical colleges in this nation of 1.2 billion people teach geriatrics. And less than 15% of the population is covered by a pension system, which offers as little as $1.50 a month.

Kerala is at the leading edge of the trend, reportedly home at one point to half of India’s senior-care facilities. The state is among India’s most rapidly aging, its average life expectancy, at 72, nearly six years above the national average. And it has one of the highest percentages of its labor force working overseas.

Although there are growing options for middle-class retirees, those at the bottom in India often fall through the cracks. Institutions such as the 20-bed Bethany Home for the Aged, on the outskirts of Trivandrum, struggle to cope, taking in those destitute, abandoned, afflicted withAlzheimer’s disease.

Article source: http://www.latimes.com/news/nationworld/world/asia/la-fg-india-elderly-20120515,0,5047430.story?track=rss

Important Facts You Need to Know About Six Star Muscle

If you’re looking for a muscle building supplement that has been tested and proven to work, then you should look no further than Six Star Muscle. Made with the deliberate intention of increasing muscle mass rapidly, these supplements were developed with the bodybuilder in mind. Used by numerous fitness and bodybuilding professional, these supplements have proven their resilience over time. If you’re looking for a supplement that can give you a speedy rehabilitation time then Six Star Muscle products may be just what you’re looking for.

What is unique about these products is they have been designed with the needs of the bodybuilder in mind. First and foremost, these products are made to provide results in a relatively short amount of time. The second big thing is that these products have been tested and proven in gyms all over. These products work. Finally, these products aid in delivering effect strengthening power to your immune system as well as delivering rapid muscle recovery.

Many valuable functions are performed by whey protein beverages for muscle tissue development. Significant capabilities include raising the metabolic process; increased fat burning potential and mending of muscle tissues. As everybody knows, amino acids are the foundations of protein. Amino metabolism is a process of developing amino acids to build body protein. Unlike many other whey protein products, these whey protein consists of fundamental aminos such as BCAAs, leucine, glutamine and additional ingredients for muscle enlargement. Additionally, the products stimulate the metabolism of protein in dietary meals to increase the production of amino acids.

Whey protein is not generally easily ingested into the body. This can present a significant hurdle for the vast majority of whey protein products on the market. Unfortunately this seems to happen most prevalently in the muscle groups we’d like to increase in size most. However, Six Star Muscle products keep this issue in mind and have muscle building accelerators included that are designed to fight past these natural inhibitors to grow muscle mass and tone quickly.

It’s good to remember that while Six Star Muscle products can help significantly with muscle development, more is necessary. A proper diet and nutritional plan that includes a significant amount of exercise is also necessary to reach your desired goals. A proper diet should include a rich assortment of foods that include fats, dietary fiber, and a healthy amount of protein. It’s important to remember that fats play an important role in muscle development. While fats are an important thing to include in a diet regimen, it’s probably a good idea to cut down on your intake of carbohydrates as well. Good luck in your journey & keep building!

Want to find out more about Six Star Muscle products, then visit Tom Hartford’s site. You can watch some Six Star Muscle Reviews and figure out which product will best fit your needs.

7 ways to save on a gym membership

With summer just around the corner, many people want to step up their fitness level by joining a gym. But gym memberships can be expensive, even though the routine can help you work out more often and keep you healthier in the long run.

Here are some ways to burn those calories — without burning a hole in your pocket.

Ask your employer: Many companies offer fitness benefits — such as discounts on gym memberships or fitness equipment, exercise classes, or they might even have facilities at the office. One of my former employers offered lunchtime yoga classes, and another a generous discount on fitness gear — like bicycles and home gym equipment. Take advantage of these discounts and freebies.

Campus gyms: University and college fitness centres are often cheaper than a regular gym. If you’re a student, you probably already know about any discounts at the campus gym. Admission might already be included in your student fees, or you might qualify for a steep discount. Graduates might also qualify for an alumni discount, so don’t be afraid to ask.

Negotiate: Some gyms are willing to negotiate a better rate if you can prove there’s a cheaper, comparable gym elsewhere. Do your research and compare membership fees, contract length, early termination penalties, hours of operation, types of equipment and classes available, as well as the little things like locker and towel fees.

Ask for a discount: There are plenty of gyms that offer family, student, seniors, or short-term stay discounts, so make sure to ask. My boyfriend and I were looking at joining a gym during our six-month stay in Germany. Every gym offered a 12 or 24 month contract — but that wasn’t going to work for us. After some resistance, we were told there was a short-term stay contract. The fees were a bit more expensive each month, but it meant we wouldn’t be locked into a contract or an early termination fee.

Don’t pay for what you don’t use: Gyms can offer a wide range of amenities, such as dance or kick boxing classes, pools, saunas, hot tubs, and more. The more that a gym offers, the more expensive the membership will be. If all you want to do is use the fitness equipment, it doesn’t make sense to pay for what you aren’t going to benefit from. Find a gym that offers only what you plan on using, or try asking if they offer a special membership that can restrict your access, not only to certain amenities that you will never use, but also to the time you will use them. The gym across the street from my home in Vancouver offers a variety of different monthly membership prices, meaning you will only end up paying for what you want to pay for.

Try before you buy: You wouldn’t buy a car without test driving it. The same can be said for committing to a gym membership. Typical gym memberships can last anywhere from three to 24 months, so narrow down your gym choices, and ask for some complimentary passes.

Use the gym as an add-on to your routine: Instead of using the gym as your only means of exercise, try adding it to a less costly routine. For example, instead of paying for a monthly gym pass, consider only going to the gym once or twice each week, and exercising free on the other days. This could be a good compromise for those who want the benefits of the gym on a regular basis, but can’t afford to go every month. Most days I run or bicycle outside free, but once a week I pay to drop-in to a rock climbing gym, or a recreation centre fitness class.

If you decide that going to a gym is the right move, take your time and go over the contract before you sign on the dotted line.

Krystal Yee’s 20-Something Change blog is found at Moneyville.ca

Article source: http://www.thespec.com/news/business/article/723027--7-ways-to-save-on-a-gym-membership

Sports Equipment in Australia – Market Research – new market research report

Sports Equipment in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia sports equipment market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

The sports equipment market consists of equipment for ball sports (baseball, softball, basketball, soccer, football, volleyball, cricket, hockey, etc.), adventure sports (camping, hunting and firearms, skin diving and scuba, water skiing, surfboarding and sailboarding, etc.), fitness (exercise bikes, home gym, rowing machine, hand/wrist/ankle weights, treadmill, jump rope, stepper), golf (clubs, bags, balls, gloves, carts, etc.), racket sports (tennis, squash, badminton, etc.), winter sports (downhill and cross-country skiing, snowboarding, etc.), and other sports such as archery, billiards, indoor games, bowling, in-line skating, martial arts, wheel sports, pogo sticks, and fishing equipment.

The Australian sports equipment market is expected to generate total revenue of $1.3 billion in 2011, representing a compound annual growth rate (CAGR) of 4.1% between 2007 and 2011.

The fitness equipment segment is expected to be the market’s most lucrative in 2011, with total revenue of $400 million, equivalent to 31.6% of the market’s overall value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.5% for the five-year period 2011 – 2016, which is expected to drive the market to a value of $4.5 billion by the end of 2016

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the sports equipment market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sports equipment market in Australia

Leading company profiles reveal details of key sports equipment market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia sports equipment market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Australia economy

Key Questions Answered

What was the size of the Australia sports equipment market by value in 2011?
What will be the size of the Australia sports equipment market in 2016?
What factors are affecting the strength of competition in the Australia sports equipment market?
How has the market performed over the last five years?
How large is Australia’s sports equipment market in relation to its regional counterparts?

Click for Report details:Sports Equipment in Australia – Market Research

Article source: http://www.transworldnews.com/1075834/c1/sports-equipment-in-australia-market-research-new-market-research-report

Staying in shape while a spouse is deployed

  • Staying in shape while a spouse is deployed

WIESBADEN, Germany – Finding time to get exercise can be a challenge under normal circumstances, but if you have children and your spouse is deployed, it can be even tougher.
 
That’s all it is though – a challenge – and it is one parents can easily overcome.
 
Here are five ways parents can get exercise while their spouse is deployed:
 
 The Wiesbaden Fitness Center has a parent and child workout room where children can play and watch television while a parent works out. The room has four treadmills, five elliptical machines, free weights, a mat area and more, said Dave Sturman, fitness coordinator at the center. “This room is way needed,” he said. “If we could expand it, it would be better.”
 
Not only is the room popular with mothers, but with fathers as well, Sturman said. Men who might be reluctant to try it out for fear of being the only guy there should not be concerned.
 
The room is located on the second floor on the left hand side next to the running track. It is important to note that parents are not allowed to work out with children strapped into strollers next to them, Sturman said.
 
The fitness center is open Monday through Friday from 5:30 a.m. to 10 p.m., and on Saturday, Sunday, U.S. holidays and U.S. Army Europe training days from 8 a.m. to 7 p.m.
 
 If your child won’t cooperate at the parent and child workout room or you’d prefer to work out without having to keep one eye on a child, there are other options. While babysitters can get expensive, starting a babysitting swap with friends is a possibility. If you live in Army housing, the close proximity of neighbors can make it easy. There are also several websites that can offer advice on how to run a babysitting swap.
 
 Parents with a deployed spouse can qualify for up to 16 hours of free hourly care a month per child, said Farideh Kastens, director of outreach services for Child, Youth and School Services.
 
After a parent has used the 16 hours for a month, every hour after costs only $2, Kastens said. That is $2 less an hour than the usual rate.
 
Free hourly care is available for children who are as young as six weeks old or as old as in the fifth grade, Kastens said.
 
The garrison’s Child Development Center is located on Wiesbaden Army Airfield, and the garrison has School Age Centers on both the airfield and in Hainerberg Housing, Kastens said.
 
To take advantage of the offer, parents must first register with CYSS and make sure a copy of the deployment orders is on file.
 
The hours can become booked up quickly; however, so Kastens recommends that parents reserve time as far in advance as possible. Parents are able to reserve time up to 30 days in advance, she said.
 
For parents who want to use the hourly care for workout time, it would be a good idea to figure out set times during the week to work out, every Tuesday and Thursday from 10 a.m. to noon, for example, and then schedule the hourly time well in advance.
 
 Home gym equipment makes it possible to work out any time that is convenient – before the children wake up in the morning, during naptime or while they’re otherwise occupied and within eyesight.
 
The AAFES sporting goods store on Mainz-Kastel Storage Station has a variety of home gym equipment for sale. Stationary bikes range in price from $299.99 to $999.99; elliptical machines from $399 to $999; treadmills from $499.99 to $899.99, and weight systems from $399 to $199, according to Air Force Lt. Col. Hector Jamili, deputy commander of AAFES Europe.
 
Be aware, however, that even though the equipment comes boxed, it might not fit in your car. AAFES does have delivery available for a fee. The equipment must also be assembled.
 
Another factor to keep in mind is safety. Children love to play on treadmills and elliptical machines, but can be easily injured on them, so it is important to keep them in a safe place.
 
 For people who don’t want to plunk down hundreds of dollars for a piece of home gym equipment, there are other options. A jump rope, for example, costs $5.99 at the PX sporting goods store and can be done almost anywhere at any time. It also provides a great cardio workout.
 
In addition, Leander “Lee” Townsend, a fitness specialist at the Wiesbaden Fitness Center, said he would be happy to meet with spouses and talk about exercises they can do at home.
 
Often, the only pieces of equipment necessary are dumbbells and a chair, Townsend said.
 
He would prefer to speak to a group of five or more spouses, Townsend said, but he would never turn away a spouse who had questions to ask him.
 
When it comes to workout videos for the home, Townsend said he can often show spouses a workout routine that would work just as well, but a simple Internet search would bring up plenty of suggestions.
 
For parents of small children, another way to get exercise at “home” is to simply put the child in a stroller and go for a walk. Running strollers are another way to get a great, inexpensive workout at any time that is convenient.
 

Article source: http://www.army.mil/article/79702/Staying_in_shape_while_a_spouse_is_deployed/

The Spring sale is now on for refurbished Gym Equipment from Health Clubs at Home. Get ready to get in shape for summer!

In this economic climate, it is paramount that health and well-being don’t get left behind. Now it is possible to fully utilise spare time to remedy this, with a range of refurbished gym equipment, now at sale prices.

(PRWEB UK) 15 May 2012

The cost of living is at an all time high, how can we still get to work out when there is time and financial pressure elsewhere? Health Clubs at Home have the answer. They can offer refurbished fitness equipment for the home, with sale prices now on, it is the perfect time for an investment.

Now that having a gym membership can be a strain on the wallet, less people are working out in their spare time, but when you could have a piece of Technogym equipment at home, there could be no more excuses. Health is a subject that should always be addressed and not being able to look after our health can come a most more important than a few days off of work.

Health Clubs at Home’s spring sale could have the solution to this problem by offering refurbished gym equipment for the home at prices only a fraction of the retail value. Creating a domestic gym can be the answer to those who want to workout, but don’t want the financial commitment of a gym contract. It is a fantastic opportunity to get some premium commercial equipment that you can use whenever you want.

Reconditioned equipment at this sale price is a great way to keep in shape at home. It utilises all spare time and involves no traveling or time costs!

All of the machines from Health Clubs at Home come with a three-month parts and labour warranty. This offers peace of mind when buying a refurbished product. The machines can also be stripped down, tested and cleaned so it looks and performs like a brand new machine. This also means it isn’t an eyesore and can fit in with the aesthetics of the modern home.

Managing Director Howard set up Health Clubs at Home almost a decade ago. He still holds the same values as he did then. ‘Keeping in shape and looking after our health should always be a top priority,’ says Howard, ‘it is getting harder to be able to do that in this economic climate and that’s a sad thing to see. My goal is to make sure that everyone has the chance to have a healthy lifestyle. Having frequent sales and promotions like this is a way to reach out to more people.’

Health Clubs at Home always have dedicated and expert staff on hand. So customers are in good hands, with help and advice around the corner.

There is also a showroom for customers, so that everyone can see a vast array of Treadmills, Cross Trainers and many more products. With over five thousand machines in stock there is something to suit every taste and budget.

For more information on how Health Clubs at Home can help then please call Howard Braband now on freephone 0808 231 4876 or visit http://www.healthclubsathome.com

Howard Braband
Health Clubs at Home
0808 149 3223
Email Information

Article source: http://news.yahoo.com/spring-sale-now-refurbished-gym-equipment-health-clubs-090233726.html

RPT-Olympics-London may temper China's gold medal pride

When Chinese athletes swept to
the top of the gold medal table during the 2008 Beijing
Olympics, the feat was accompanied by a wave of national pride,
the culmination of China’s “100 year dream” to host the world’s
most prestigious sports event.

Whether China can repeat that feat at this year’s London
Games will surely be watched closely by all. But cooler heads
may prevail at home if that success is not repeated as China has
been buoyed by the country’s other achievements since hosting
the Games, such as its bounding economy.

“I’m not sure it is now as politically important as it was,
since they did it once,” said Susan Brownell, professor of
anthropology and expert on Chinese sports at the University of
Missouri-St. Louis.

The simmering debate over the importance of the pursuit of
medals began to heat up after the Beijing Games ended in
success. There appeared to be acknowledgement the country lacks
a broad-based sports culture and Olympic medals are generally
won by a minority of government-supported athletes, raising
questions over whether it can become a sports power, she said.

“So I do have the feeling that with the great success of the
Beijing Olympics, at least domestically it was hugely
successful, that it’s not so important to prove themselves any
more,” she added.

“But why was it so important all along? It had to do with
the idea of China standing up against domination by the West …
hosting the Olympics was called China’s 100-year dream.”

This is, of course, not to say that China will not be trying
to win as many golds as it can in London.

China has not slackened off in its Olympics medals quest.
Nor has the state even begun to back off from its involvement in
producing national winners.

“THE CRADLE OF WORLD CHAMPIONS”

At the state-run Shichahai sports school, located in central
Beijing not far from the top leadership compound at Zhongnanhai,
the government begins training young athletes from as young as
6.

Dubbed “the cradle of world champions” in a gold-embossed
stone plinth outside one of its entrances, the school has raised
39 world champions and seven Olympic ones. Large Chinese flags
dominate the austere gyms and other training rooms.

Slogans reminiscent of the heyday of Chinese communism
pasted around the campus exhort athletes not to forget that “All
training is for competition” and “There are no heroic
individuals, only heroic groups”.

It is a spirit the school’s head, Shi Fenghua, has no
intention of abandoning.

“Competing peacefully like this as the Chinese nation is
rising, confirms our abilities. China was once the sick man of
Asia,” Shi told Reuters in her office.

But Chinese sports officials are keen to temper
expectations.

“I have complete confidence in our team at the London
Olympics, but there are many, many difficulties,” said Cui
Dalin, former deputy head of the State Administration of Sport,
which answers directly to China’s cabinet.

“Firstly, we were the host nation during the Beijing
Olympics, doing battle on home turf, while in London we will be
the guests. There’s the time difference, the different food and
a different environment from Beijing,” he told Reuters.

There also will be many new and somewhat untested faces
competing in London, Cui said, citing table tennis champions
Wang Nan and Zhang Yining among those who have now retired.

“It will be a handover from the old to the new. Whether the
young athletes can get through the test of such an enormous
event as London, we will have to see what they can do.”

Perhaps ironically, the official discussion of China’s medal
hopes in London echoes that in the run up to Beijing – when
officials routinely would play down the country’s prospects and
play up its challenges.

By the time the Games closed on Aug. 24 2008, China had
earned 51 golds, leapfroging the United States’ 36 golds and
topping the medals table for the first time.

Reuters TV: Chinese athletes ready for London:

http://link.reuters.com/res28s

Article source: http://uk.eurosport.yahoo.com/14052012/2/rpt-olympics-london-temper-china-gold-medal-pride.html